Media Buyer

Media Buyer

Posting: Effective Immediately

118 W Parish St Suite 300 Durham, NC 27701

 

Job Overview

Esquire Media is a full-service marketing agency with an emphasis on technology development. By joining our team, you will have the opportunity to work with some of the most talented minds in the industry to support the vast range of marketing needs for our clients. We are a company dedicated to providing creative marketing technology and analytic solutions to our clients businesses. It is the combination of these elements that allows us to build and sustain an engaged and happy workforce. We are proud of our outstanding retention record; our talented employees enjoy the work-life balance and close relationships with their colleagues and clients as primary reasons for joining our organization and growing their careers with us.

We are seeking a Media Buyer who loves the fast-paced, exciting world of advertising and enjoys being surrounded by smart, driven team members. They will be responsible for the implementation of advertising campaigns across various media, television, radio, OOH and print outlets for multiple local, regional and national accounts.

Key Functional Areas of Responsibility:

  • Purchasing traditional media in various markets including planning, negotiation, placement, and reconciliation while adhering to established budgets and timelines
  • Effectively and judiciously develop and maintain an optimal media mix for our valued clients
  • Cultivate strong working relationships with media representatives and negotiate best rates
  • Secure added value, when appropriate, and ensure that schedules air/post accordingly
  • Clearly communicate media rationale/math directly to clients based on KPI’s
  • Analyze internal and external performance reporting and adjust based on findings
  • Develop pre/post buy analysis reporting
  • Troubleshoot data discrepancies, tracking issues, etc.
  • Monthly media billing and creative traffic reconciliation
  • Assist in the research and implementation of new media strategies and platforms
  • Identify and keep up with industry trends with respect to both advertising trends as well as client industry trends
  • Manage internal media forms, including advertising calendars
  • General assistance in building media plans and client facing presentations on occasion
  • Working collaboratively with all internal teams to successfully deliver traditional media campaigns – teams include research, digital, social, and SEM/SEO teams
  • Training and supporting assistant media buyers

Professional Skills & Qualifications

  • At Least 5 years of media buying experience
  • Extensive experience with Strata media buying software
  • Experience with WideOrbit, TapScan, Scarborough, Nielsen, ComScore, MediaMonitors, Kantar, as well as attribution models (TVSquared, Cuebiq, Samba, Alphonso, etc.) preferred
  • Demonstrable knowledge of the digital media landscape a plus
  • Excellent knowledge of MS Office, with high proficiency in Excel
  • Exceptional attention to detail with the ability to meet frequent deadlines
  • Good communication (both written and verbal) and people skills
  • Working knowledge of direct marketing concepts, terminology, processes and metrics a plus

Compensation & Benefits

  • Competitive salary
  • Participation in company health (medical, dental, vision) insurance plans
  • 401K with company match
  • Paid vacation, holiday and sick leave
  • Opportunity to advance your career
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