What Is IP Targeting?
Since 2013, IP Targeting has become one of the premier advertising technologies on the market. So, what is IP Targeting?
IP Targeting is an advanced algorithm that associates a physical address to an IP address, allowing marketers and advertisers the ability to target devices at the household level.
IP Targeting is a powerful, cookie-free patented technology. This type of sophisticated algorithm is really beneficial for organizations with offline data. For example, utilizing historical customer data to target a specific household on a one-to-one level is an incredible use case. It’s like direct mail online!
Why Should You Use IP Targeting?
Rather than utilizing inaccurate cookies and targeting parameters, IP Targeting guarantees at a 95% confidence level that you are serving real human traffic off the list you provided. Moreover, by leading with the household, we have a much more accurate marketing approach to engaing with our target audience.
Another benefit to using this technology is the elemenation of advertising fraud. By mapping to a physical location and serving at the IP level, you can guarantee that you’re not serving bot traffic. Cutting out the inventory of fake traffic empowers your advertising budget and leads to better results.
95% or greater confidence level
Real Human Traffic
Eliminate fake traffic
Connect at the household level
The Esquire Method
Esquire leverages data analytics and advanced segmentation to provide an extra bump on our IP Targeting audiences. Rather than run a campaign on an entire customer list, our team takes the time to refine your audience in order to take full advantage of the matching algorithm.
Build Your IP Targeting Audience
Are you ready to create your first audience with Esquire?
Esquire Advertising is one of the first agencies to fully take advantage of this advertising technique. Our team understands the hurdles your customer list may face when matched to an IP address. If you’re looking to see incredible results from your IP Targeting audiences, consider Esquire Advertising.
Contact our team below to get started!