Spearheaded by our proprietary technology and methods, Esquire Advertising is revolutionizing the adtech space with cutting edge geolocation tools and advanced dashboard analytics. Our GeoFraming technology combined with our unique market outreach verticals allow businesses to engage their target consumers from the bottom up with a level of specificity unparalleled in the adtech space.
ESQ TECH
Spearheaded by our proprietary technology and methods, Esquire Advertising is revolutionizing the adtech space with cutting edge geolocation tools and advanced dashboard analytics. Our GeoFraming technology combined with our unique market outreach verticals allow businesses to engage their target consumers from the bottom up with a level of specificity unparalleled in the adtech space.
What Is Geoframing?
What Is Geoframing?
Our famous tech allows you to capture consumers’ device information while they are out and about. This is done by using Geo-Framing targeting technology. By mapping the area, we can identify any device (smartphones, tablets, laptops) after they leave a specific location, and continue to target them with digital ads across all of their digital devices.
All of this is accomplished without the use of cookies!
GEOFRAME LOCATIONS
Map a specific location at a specific time
GRAB DEVICE INFORMATION
We can identify any device at that location
TARGET THESE DEVICES
Target them with digital ads across all digital devices
GEOFRAME LOCATIONS
Map a specific location at a specific time
GRAB DEVICE INFORMATION
We can identify any device at that location
TARGET THESE DEVICES
Target them with digital ads across all digital devices
Geofencing vs. Geoframing
While GeoLocation technologies have innovated the advertising space, we at Esquire sought to improve on these technologies. Our GeoFraming approach takes this tech to the next level. We are able to create hyper-specific audiences and eliminate the noise seen in traditional GeoLocation technological approaches. Our attention to detail creates high impact campaigns for our clients.
The Esquire Dashboard
Easily access & review campaigns through the Esquire Dashboard built around specific store needs and market strategies. We will continuously work to optimize your marketing campaigns to ensure our clients that they are getting the most out of their marketing budgets.
Our technology and specialization in the Furniture & Mattress Industry gives us a distinct advantage. Our clients are able to effectively target consumers and match their ad campaign to in-store sales. We are the premier choice for digital advertising!
Ready To Grow Your Business?
Unlock your business’ growth potential with trackable ad spending, near real time data report analysis readily available through your phone! Become a client today to harness the true power of Esquire Advertising and the ESQ Dashboard today!
What Is Smart Grid Technology?
Esquire’s Smart Grid Technology has become one of the premier advertising technologies on the market. So, what does it do?
The Smart Grid is an advanced proprietary toolkit that allows our team to observe the internet-connected devices within a pre-mapped location and match it back to a household. We can then target individual consumers at the household level by identifying and targeting all the internet-connected devices used at that location.
95% ACCURATE
95% or greater confidence level
REAL HUMAN TRAFFIC
Eliminate fake traffic
ONE-TO-ONE
Connect at the household level
95% ACCURATE
95% or greater confidence level
REAL HUMAN TRAFFIC
Eliminate fake traffic
ONE-TO-ONE
Connect at the household level
Why Use Smart Grid?
Esquire’s Smart Grid is not only a powerful tool that can be used to create highly effective campaigns, but it also eliminates wasted advertising dollars. We can narrow in on the people that are most likely to buy in your market and drive them into your store while reducing spend.
Average Audience Return On Ad Spending
NEW MOVERS
10
Avg. ROAS
TARGETED LIST
12
Avg. ROAS
COMPETITORS
14
Avg. ROAS
FRIENDS & FAMILY
15
Avg. ROAS
NEIGHBORS
17
Avg. ROAS
NEW MOVERS
10
Avg. ROAS
TARGETED LIST
12
Avg. ROAS
COMPETITORS
14
Avg. ROAS
FRIENDS & FAMILY
15
Avg. ROAS
NEIGHBORS
17
Avg. ROAS
AUDIENCES
AUDIENCES
TARGET DEMOGRAPHICS
TARGET DEMOGRAPHICS
NEIGHBORS
Digital Neighbors takes the addresses of your past customers and serves their physical neighbors with digital ads for your store. This is the most efficient way to target a demographically similar audience to your current customer.
IN-MARKET SHOPPERS
Geo-Framing takes advantage of real-life consumer behavior. We are able to capture consumers while they are actively in-market shopping and target them with ads for your store.
NEW MOVERS
Most furniture purchase decisions are made in the 30-day window before and after moving. We have a live feed of data that connects you to New Movers within hours of them moving in.
FRIENDS & FAMILY
Our Geo-Framing technology can identify the devices belonging to friends and family members that have visited the household of a recent purchaser and interacted with your products. Target this audience and inspire them to shop.
PAST CUSTOMERS
Export address lists from your company CRM data and use it to create effective digital campaigns for your most loyal customers.
TARGETED LIST
Convert your Direct Mail list or any other list of addresses into a digital campaign that compliments your existing marketing efforts.
CONTACT
GET STARTED
If you are interested in learning more and would like to take the next steps, please feel free to reach out to us and a representative will be in touch with you shortly.
