GEOFRAMING

Geoframing is Esquire Advertising’s proprietary location-based targeting technology. It captures consumers’ device information while they are out and about in the real world. By mapping a specific location — a competitor’s store, an event, a trade show, or any address that matters to your business — geoframing can identify virtually any device (smartphones, tablets, laptops) that enters that area. After those consumers leave the location, we continue to reach them with your digital ads across every screen they use. The result is a highly qualified, intent-driven audience built from real-world behavior rather than guesswork.

DOWNLOAD ONE SHEET

GEOFRAMING

Geoframing is Esquire Advertising’s proprietary location-based targeting technology. It captures consumers’ device information while they are out and about in the real world. By mapping a specific location — a competitor’s store, an event, a trade show, or any address that matters to your business — geoframing can identify virtually any device (smartphones, tablets, laptops) that enters that area. After those consumers leave the location, we continue to reach them with your digital ads across every screen they use. The result is a highly qualified, intent-driven audience built from real-world behavior rather than guesswork.

DOWNLOAD ONE SHEET

COMPARE

GEOFRAMING VS. GEOFENCING

So what’s the difference between geoframing and geofencing? Geofencing draws a virtual boundary around a location and serves ads only while a device is physically inside that boundary — the moment someone leaves, the targeting stops. Geoframing goes further. Instead of a live fence, we capture the device IDs of everyone who visited a mapped location and keep reaching them long after they’ve left, across every device they own. The result is less wasted spend, far more precise audiences, and campaigns built on confirmed real-world visits rather than broad guesses — the same location intelligence, made permanent and portable.

A composite with an image of a map emulating geofencing technology, and a brief text description of geofencing's capabilities which states the following: - uses cellular towers to define a general targeting area - requires consumers to manually opt in for targeted ads - requires location services to be turned on - accurate within 100-200 meters - broad fencing can be inaccurate, leading to wasted advertising impressions and dollars A composite with an image of a map emulating geoframing technology, and a brief text description of geoframing's capabilities which states the following: - uses latitude and longitude to frame a specific location - takes advantage of past user opt-in data to target users - accurate within 1 square meter - can target devices tracked at framed areas from the past 6 months
A composite with an image of a map emulating geofencing technology, and a brief text description of geofencing's capabilities which states the following: - uses cellular towers to define a general targeting area - requires consumers to manually opt in for targeted ads - requires location services to be turned on - accurate within 100-200 meters - broad fencing can be inaccurate, leading to wasted advertising impressions and dollars A composite with an image of a map emulating geoframing technology, and a brief text description of geoframing's capabilities which states the following: - uses latitude and longitude to frame a specific location - takes advantage of past user opt-in data to target users - accurate within 1 square meter - can target devices tracked at framed areas from the past 6 months
GEOFRAMING ONE SHEET

CONTACT

GET STARTED

If you are interested in learning more and would like to take the next steps, please feel free to reach out to us and a representative will be in touch with you shortly.

CONTACT OUR TEAM
A laptop with the word "esquire" on it slowly animating and transitioning to say "inquire"
CONTACT OUR TEAM
A laptop with the word "esquire" on it slowly animating and transitioning to say "inquire"