Esquire’s Smart Grid is not only powerful, it is also 100% cookie-free. In other words, a potential consumer does not have to have previously interacted with your business online to be targeted with advertising. This type of sophisticated ad tech is really beneficial for organizations with offline data. For example, utilizing historical customer data to target a specific household on a one-to-one level is an incredible use case. It’s like direct mail online!
SMART GRID
Esquire’s Smart Grid is not only powerful, it is also 100% cookie-free. In other words, a potential consumer does not have to have previously interacted with your business online to be targeted with advertising. This type of sophisticated adtech is really beneficial for organizations with offline data. For example, utilizing historical customer data to target a specific household on a one-to-one level is an incredible use case. It’s like direct mail online!
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