Eric Grindley Discusses Marketing Opportunities For Brick & Mortar Retailers
With major changes to the digital advertising landscape coming underway in the next several months, many retailers have been looking for creative solutions to stay a step ahead of the competition. Esquire Advertising CEO, Eric Grindley, spoke with Furniture Today’s Alex Sampera to discuss ways that brick and mortar stores could gain a competitive advantage. From optimizing past sales data to exploring cooperative advertising programs, Grindley outlines his strategy for the future.
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About Esquire Advertising
Esquire Advertising is an ad tech company based out of Raleigh, NC that is pushing the limits of advertising performance. Founded in 2012, we have a full-service, in-house advertising and marketing agency that specializes in hyper-targeted, audience-based advertising. We work with a variety of clients to boost their brand awareness, provide in-depth market insights, and produce trackable campaign results through a unique combination of marketing strategies and our proprietary technology. Our company was featured on the Inc. 5000 list for two consecutive years in 2020 and 2021, and we ranked in the top 100 on the Financial Times’ fastest-growing companies in North, Central, and South America in 2022. The Home Furnishings Association (HFA) recently named us the 2023 Retail Partner of the Year. Learn more at www.esquireadvertising.com and follow us on LinkedIn, Facebook, X (formerly Twitter), and Instagram.
